{"id":6309,"date":"2018-05-16T19:36:13","date_gmt":"2018-05-16T19:36:13","guid":{"rendered":"https:\/\/blog.indiesmasher.com\/wp\/?p=6309"},"modified":"2018-05-16T19:36:13","modified_gmt":"2018-05-16T19:36:13","slug":"guild-wars-2-game-director-talks-about-microtransactions-and-monetization","status":"publish","type":"post","link":"https:\/\/indiesmasher.com\/index.php\/2018\/05\/16\/guild-wars-2-game-director-talks-about-microtransactions-and-monetization\/","title":{"rendered":"Guild Wars 2 Game Director Talks About Microtransactions And Monetization"},"content":{"rendered":"<p>Earlier this year, in an interview with Gamasutra, Crystin Cox, Game Director of Guild Wars 2, talked about how ArenaNet monetized its games using a convenience and cosmetics cash shop, along with lootboxes. \u201cExpressing yourself, relating to other people, showing off, making a visual representation of who you are, is hugely important to a lot of MMO players, so that was always very high on our list,\u201d she said.<\/p>\n<p>Regarding the dual currency system, she was proud of the work done: \u201cI think we\u2019ve done incredibly well with the free market because it accurately represents the value of the things that people are purchasing.\u201d<\/p>\n<p>Although lines were somewhat blured when it came to the lootboxes: \u201cUltimately when it comes to lootboxes, I believe that there are times when lootboxes provide a real value to players,\u201d she said. \u201cThey provide something that players want. It is very easy to misuse them, and to use them to satisfy a developer need instead of a player need.\u201d<\/p>\n<p>Find the whole transcribed interview <a href=\"http:\/\/www.gamasutra.com\/view\/news\/316497\/Qamp_A_Making_microtransactions_work_for_players_in_Guild_Wars_2.php\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, in an interview with Gamasutra, Crystin Cox, Game Director of Guild Wars 2, talked about how ArenaNet monetized its games using a convenience and cosmetics cash shop, along with lootboxes. \u201cExpressing yourself, relating to other people, showing off, making a visual representation of who you are, is hugely important to a lot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,21,23,25],"tags":[],"gp_videos":[],"class_list":{"0":"post-6309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-interview","7":"category-mmorpg","8":"category-news","9":"category-online-games","10":"category-pc"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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